Our Business Model

Our purpose is to use advanced materials to make the world more sustainable, and to improve the quality of life.

This purpose guides our actions: it underpins our work to reduce our environmental impact, informs how we treat our people, and ensures we fulfil our responsibility for good corporate governance.

We play an important role in society, using our deep materials science capability and process knowledge to solve customer problems and deliver on our purpose.

Download our Business Model

We utilise our distinct competencies…

Our strategy builds on our strengths and focuses the Group on scalable businesses in attractive markets.

We have three core capabilities:

  • Materials science
  • Application engineering
  • Customer focus

We serve markets that are growing and where we have room to grow, and where our customers value our differentiated products and services.

The Group’s products are produced within two global divisions and five global business units.

Thermal Products division, organised in two global business units:

  • Thermal Ceramics
  • Molten Metal Systems

Carbon and Technical Ceramics division, organised into three global business units:

  • Electrical Carbon
  • Seals and Bearings
  • Technical Ceramics


To service markets ranging from industrial to healthcare.

Our thermal products are used in high-temperature industrial processing of metals, petrochemicals, cement, ceramics and glass, and by manufacturers of equipment for automotive, marine, aerospace, and domestic applications in insulation and fire protection.

Our electrical carbon products are used in the rail industry, for power generation, in the mining of iron and steel and to enable wind power generation.

Our seals & bearings products are used in pumps for industrial and domestic use, or other sealing applications. We use advanced carbon/graphite, silicon carbide, alumina and zirconia materials to engineer lightweight, low-friction bearings and seals.

Our technical ceramics products are used in selected segments of the electronics and semiconductor, energy, healthcare, industrial, petrochemicals, security and transport markets, typically in close collaborative customer relationships.

Our products deliver on our purpose...

We manufacture advanced ceramic materials, products and systems for thermal insulation in high-temperature environments.

We engineer systems for the safety of people and equipment in demanding applications. Our products help customers, especially those operating energy-intensive processes, to reduce energy consumption, emissions and operating costs.

We manufacture an extensive range of high-performance, energy saving crucibles and foundry consumables for non-ferrous metal melting applications.

We produce a wide range of products which are used to transfer electrical current between stationary and rotating or linear moving parts in motor, generator, and current collector applications.

We create high-performance self-lubricating bearing and seal components, used predominantly in pumps.

We engineer high-performance functional and structural ceramic materials, components and sub-assemblies to address customer-specific technical challenges.

Contributing to the economy and supporting an improved society for our people, customers, and investors.

The economic value we generate includes wages to our people, purchases from local and global suppliers, taxes, and dividends, in addition to indirect benefits from expenditure by our suppliers, customers and employees.

Societal benefits come from our treatment of our people and communities, and the interaction we have with our environment through the products we design and manufacture, (products which make more efficient use of resources and can improve the quality of life).