Strategic partnership moves into a fifth decade


Through one of Grundfos’s longest supply relationships, Morgan Advanced Materials supplies approximately 40 million products a year. These include ceramic bearings and shafts and carbon thrust washers which are utilised within the same pumps as their ceramic counterparts.

The relationship with Grundfos is one of many key strategic partnerships held by Morgan with leading edge manufacturers across the globe based on Morgan’s proven ability to deliver innovative solutions to support new product development across a variety of industry sectors.

A key factor in the success of this particular relationship between the two businesses has been the close involvement of Morgan in many of the cutting-edge strategic development projects undertaken by Grundfos. Typical of this was Morgan’s early contribution to the design work that went into the development of a highly innovative new line of circulator pumps, launched as the MAGNA3 and the new ALPHA2 product lines in 2012. Recognising its supplier’s contribution to its ongoing product innovation, Grundfos named Morgan as its Supplier of the Year in both 2008 and 2011, making it the only company to have achieved this honour twice.

Commenting on the continuation of the strategic partnership, Grundfos vice-president Klavs Hornum, who is responsible for group purchasing, said: “We demand supreme quality from our suppliers, both in terms of product and service, and that is what we have seen from Morgan Advanced Materials over the past 40 years. We enjoy a high degree of mutual respect, which is essential when we are looking to involve a supplier at the early stages of strategic development work, and we value the contribution that their teams make to our design processes.”

Liam Shaw of Morgan says: “We look forward to the next phase in our relationship with Grundfos. We very much recognise the value of ongoing strategic partnerships such as this one in fostering innovation and best practice, and optimiSsing value for end users.”

Morgan Seals and Bearings,
Morgan Advanced Materials,