Morgan Advanced Materials
Unlocking Morgan's potential
As we look to the future, our vision is clear: to become the leading force in our chosen markets.
With strong foundations built over the last century, we’re setting out a multi-year strategy focused on operational excellence, asset utilisation, and maximising portfolio value. The journey ahead is ambitious, but with the right team and a clear roadmap, we’re confident in our ability to unlock our full potential.
Our strategy utilises three strategic levers.
1. Transform operational effectiveness
We have a well-established and successful practice of continuous improvement, which consistently delivers manufacturing efficiency savings per year. We will go beyond this.
We will be more holistic in our approach, to leverage our Group scale to transform our overall operational effectiveness.
2. Drive stronger growth
We will be more proactive and programmatic in the strategic collaborations we have with our customers, and other stakeholders in the value chain. This will enable us to expand our value proposition.
We will focus our efforts where we have the strongest right to win and consistently upgrade this right to win to allow us to grow irrespective of market conditions.
3. Maximise portfolio value
We have carried out a thorough review of our products and applications, with a focus on assessing the market attractiveness and the strength of our 'right to win'.
We will actively manage our portfolio and pursue bolt on merger and acquisition opportunities. This will enable us to accelerate a step-change in market position where there is a clear opportunity.
If we determine we are not the best owner for the business, we will seek to divest.
"A successful growth agenda starts with how we can unlock our customers’ ambitions and serve their needs." Damien Caby, CEO