Morgan Advanced Materials

Learn more about our three strategic levers

Together we're unlocking Morgan's potential.

1. Transform operational effectiveness 

This lever is focused on capitalising on the Group’s scale and digital transformation.

Focus areas
  • Leverage procurement opportunities: drive efficiency and savings through category management
  • Operational excellence: align with continuous improvement initiatives
  • Digital transformation: implement a global ERP and standardised processes across our global sites

2. Drive stronger growth 

This lever is focused on leveraging our right to win and constantly upgrading our position in the value chain.

Focus areas
  • Develop multifunctional sub-systems that simplify sourcing and maintenance for customers

  • Collaborate with customers to create enabling technologies for next-generation products

  • Form alliances with local players to penetrate markets where direct access is limited

3. Maximise portfolio value

This lever is focused on establishing the market attractiveness and the strength of our 'right to win'.

Focus areas
  • Complete a systematic portfolio review in which we apply a structured approach to assess market attractiveness and 'right to win'

  • Reallocate resources to markets with stronger growth opportunities and which represent a strategic fit for our business

  • Maintain flexibility to respond to the changing global business landscape